Why Would You Need a List?
I get asked all of the time, “How do I develop a list?” Almost every time I am asked this question I respond with a question like this: “Why do you need a list?” I get a variety of answers, but the most common answer that I get is “So I can continually market to the people on my list!”
Let’s think about this for a second. Let’s assume that you have just signed up to be on someone else’s list, and every other day you get an email from that person marketing to you. So every other day you get an email in your inbox that says “Buy now!”, “Buy now!”, “Buy now!”. How long are you going to stay signed up for that list? I don’t know about you, but I’m not sticking around very long.
If you’re going to have some type of a list, make sure you have some good, quality content that you can share with these people. Treat your ‘list’ like people that are signed up because they feel that you know something that they don’t. Use this as an opportunity to allow them to see some of your knowledge without giving everything away.
Do we market to these people? Yes! But don’t make it so obvious. Focus on the information and helping them before you focus on cramming another product down their throat.
Having a list that you can keep in contact with is a very good thing to do. Just make sure you’re approaching it from the right mindset.
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Yup, I’d rather have fewer emails from a list I’ve signed up for. Quality over quantity is more important when dealing with clients.
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This is an old post, but remains true. At first I was confused as to what list you were referring to, then I realized after the first few sentences that you were talking about a MAILING list.
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You write good articles，I really enjoyed your post. Thanks for your sharing.
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