The Difference Between AdSense and AdWords
I know that to a lot of you this is going to be something that you fully understand, but I’m noticing that a lot of people at first don’t understand the difference between Google AdSense and Google AdWords. Let’s take a minute and go over the differences so you can better understand it if you need to.
Here is a summary of the difference from Google’s website:
For Advertisers: Google AdWords
- Advertise to people searching on Google and our advertising network
- Reach people actively looking for information about your products and services online
- Easily control costs - pay only when people click on your ad
For Site Owners: Google AdSense
- Maximize your site’s revenue potential with contextually targeted ads
- Customize ads to complement the look and feel of your site
- Track the success of different formats and locations with online reports
So basically, AdWords is an advertising program to create more exposure for your site. AdSense is a monetization technique that you can use to help your site generate some extra money. In the end they both should help with an income, but you don’t have to pay anything to place AdSense ads on your site.
I hope that clarifies this for those of you that weren’t sure about the difference. If not, please let me know!
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Thanks for this article, there are some information I did not know before, so thank you a lot!
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this may seem obvious to some people, but i was confused with the difference when i first signed up.
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So that’s the difference between Adsense and Adwords. Thanks for making the effort to write up the explanations.
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You know what’s funny, I actually didn’t know myself until a friend of mine interviewed for Google in Europe. We made a study of all the advertising models that Google had at it’s disposal and this was the one “trick interview question” that still stumps him to this day.
Oh yeah, he didn’t get the job!
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hey thanx for sharing this useful data. I didn’t know the difference before this article.
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It is very helpful to know about this difference. Before this i have no idea about it. Thanks for your information.
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nice article for beginners, nice differentiation as i found that many people have no ideas about the diff between adwords and adsense
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Nice information. I didn’t know much about them, I mean the difference of the two. Thanks.
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I always have trouble remembering which is which but your post made me think, adsense= adding cents to your account. I think know I will be able to keep them straight.
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I was having dinner with a Google engineer last weekend and he didn’t know the difference between Adwords and Adsense. Shocking! He has been working there for 1.5 years on the indexing team.
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Adwords may also refer as Advertiser and Adsense refer as Publisher.
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i got it
adsense is for publisher
adword is for advertizer
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Thank you. Simple and very informative. For ecommerce owners, it seems that both should be a part of the overall strategy.
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Great post. My main problem with both of them is the account and payment set up. You can’t use adsense earnings for adwords. It would be so much better if you could. A great post and a great blog, keep the good work up.
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Nice post a lot of people i speak with doesn’t know the difference.
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Too bad that receiving adwords clicks cost a lot, while they reduced their payments out for adsense considerably for the same keywords, relatively. Adsense is how google brokers out their main source of income: adwords. I hope I didn’t just add to the confusion.
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great, i use AdSense to earn foods for my dog.
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Very nice and useful post
. Thank you I wasn’t aware of much of these articles and blogs.
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Adwords = Advertiser = Buy Ad Space
Adsense = Publisher/Webmaster = Sell Ad Space
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adsenes is too small..
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[...] a doubt you need traffic to your Adsense website since your income from Google depends on [...]
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Good explanation here. Helpful to those newbies who don’t know this yet. I remember trying to sign up to Adwords when I meant to join Adsense on my first days.
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I guess for a beginner, just starting out in the ppc campaign it would be a little confusing because of the similar names
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Thanks for the additional insight on this
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Great description of adsense and adwords.
It was a little confusing to me which one was what. Thanks for the clarification
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is it cool to have your competition ad sense ads on your commerce site? or it’s best to have other topics listed?
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great post…thanks
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Yours this article was very much informative. This will definitely helpful for newbies. Thanks again very much for the post.
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Nice article, thank you.
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I think ad sense are making some lazy bloggers very happy today sitting on the couch and making money online, I should know.. I’m one of them..LOL
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Believe it or not it took me awhile to actually know the difference. I have to admit they’re not named very descriptively. Anyway, thanks for the art
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Ya they’re a bit different I’d say
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good
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You spend a whole lot of money with adwords and make very little with adsense!
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Dan Reply:
October 9th, 2008 at 8:17 am
Actually, I know some people that make a lot of money with AdSense. And with AdWords you have to treat it like an advertising expense. It should bring in sales! Otherwise you need to change what you’re doing with it.
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This is a great post.
I have mistaken adsense for adwords before but this post has really cleared any problems i had of knowing what the differences were.
Thanks its really helped my.
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Dan Reply:
November 14th, 2008 at 11:04 pm
Honestly, I get this question a lot. In fact I had to explain it to someone just today!
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It is easy to tell the difference. Adwords you pay them and adsence you get paid
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Dan Reply:
November 14th, 2008 at 11:04 pm
Yeah, that’s one way to look at it!
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Good post regarding of Adword and Adsense. Thanks for clear some confusion.
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Dan Reply:
December 10th, 2008 at 3:41 pm
I find that it’s a common confusion unfortunately. So I’m glad I could help clear it up for you
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Here is the best explanation I have heard:
Google Adsense : Google Pays You
Google Adwords: You Pay to Google
As I was doing my research on this, I came accross this site too
Difference between AdSense and AdWords
http://www.maxi-pedia.com/difference+between+AdSense+and+AdWords
so I am sharing it here.
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Good information for me and others reader. I never know that there is a difference between adsense and adwords before I read this article. Success for you, Dan.
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Dan, could I possibly feature your post on my new blog Adwords Make Money ?
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Good information for me and others reader. I never know that there is a difference between adsense and adwords before I read this article. Success for you, Dan.
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