The Difference Between AdSense and AdWords
I know that to a lot of you this is going to be something that you fully understand, but I’m noticing that a lot of people at first don’t understand the difference between Google AdSense and Google AdWords. Let’s take a minute and go over the differences so you can better understand it if you need to.
Here is a summary of the difference from Google’s website:
For Advertisers: Google AdWords
- Advertise to people searching on Google and our advertising network
- Reach people actively looking for information about your products and services online
- Easily control costs - pay only when people click on your ad
For Site Owners: Google AdSense
- Maximize your site’s revenue potential with contextually targeted ads
- Customize ads to complement the look and feel of your site
- Track the success of different formats and locations with online reports
So basically, AdWords is an advertising program to create more exposure for your site. AdSense is a monetization technique that you can use to help your site generate some extra money. In the end they both should help with an income, but you don’t have to pay anything to place AdSense ads on your site.
I hope that clarifies this for those of you that weren’t sure about the difference. If not, please let me know!
Related Posts
Different PPC Keyword OptionsVideo: SEO vs. PPC
Don’t Give Up!
It’s All About the Traffic!
WordPress.com vs. WordPress.org
on December 7th, 2007 at 6:30 pm
Thanks for this article, there are some information I did not know before, so thank you a lot!
on December 9th, 2007 at 3:13 am
this may seem obvious to some people, but i was confused with the difference when i first signed up.
on December 9th, 2007 at 9:07 pm
So that’s the difference between Adsense and Adwords. Thanks for making the effort to write up the explanations.
on December 11th, 2007 at 12:04 am
You know what’s funny, I actually didn’t know myself until a friend of mine interviewed for Google in Europe. We made a study of all the advertising models that Google had at it’s disposal and this was the one “trick interview question” that still stumps him to this day.
Oh yeah, he didn’t get the job!
on December 13th, 2007 at 5:17 am
hey thanx for sharing this useful data. I didn’t know the difference before this article.
on December 14th, 2007 at 8:50 am
It is very helpful to know about this difference. Before this i have no idea about it. Thanks for your information.
on December 15th, 2007 at 5:30 am
nice article for beginners, nice differentiation as i found that many people have no ideas about the diff between adwords and adsense
on December 18th, 2007 at 6:04 am
Nice information. I didn’t know much about them, I mean the difference of the two. Thanks.
on December 18th, 2007 at 4:41 pm
I always have trouble remembering which is which but your post made me think, adsense= adding cents to your account. I think know I will be able to keep them straight.
on December 19th, 2007 at 6:45 am
I was having dinner with a Google engineer last weekend and he didn’t know the difference between Adwords and Adsense. Shocking! He has been working there for 1.5 years on the indexing team.
on December 19th, 2007 at 10:59 am
Adwords may also refer as Advertiser and Adsense refer as Publisher.
on December 20th, 2007 at 1:10 pm
i got it
adsense is for publisher
adword is for advertizer
on December 21st, 2007 at 10:08 am
Thank you. Simple and very informative. For ecommerce owners, it seems that both should be a part of the overall strategy.
on December 24th, 2007 at 4:20 pm
Great post. My main problem with both of them is the account and payment set up. You can’t use adsense earnings for adwords. It would be so much better if you could. A great post and a great blog, keep the good work up.
on December 28th, 2007 at 8:26 am
Nice post a lot of people i speak with doesn’t know the difference.
on January 8th, 2008 at 3:28 pm
Too bad that receiving adwords clicks cost a lot, while they reduced their payments out for adsense considerably for the same keywords, relatively. Adsense is how google brokers out their main source of income: adwords. I hope I didn’t just add to the confusion.
on January 11th, 2008 at 6:53 am
great, i use AdSense to earn foods for my dog.
on January 25th, 2008 at 12:23 pm
Very nice and useful post
. Thank you I wasn’t aware of much of these articles and blogs.
on February 4th, 2008 at 10:21 pm
Adwords = Advertiser = Buy Ad Space
Adsense = Publisher/Webmaster = Sell Ad Space
on February 19th, 2008 at 1:39 am
adsenes is too small..
on March 24th, 2008 at 4:56 pm
[…] a doubt you need traffic to your Adsense website since your income from Google depends on […]
on March 25th, 2008 at 10:47 am
i advice adengage
on June 5th, 2008 at 1:45 am
Good explanation here. Helpful to those newbies who don’t know this yet. I remember trying to sign up to Adwords when I meant to join Adsense on my first days.
on June 5th, 2008 at 5:52 pm
I guess for a beginner, just starting out in the ppc campaign it would be a little confusing because of the similar names
on June 15th, 2008 at 12:56 pm
Thanks for the additional insight on this
on June 24th, 2008 at 7:17 pm
Great description of adsense and adwords.
It was a little confusing to me which one was what. Thanks for the clarification
on July 5th, 2008 at 2:14 pm
is it cool to have your competition ad sense ads on your commerce site? or it’s best to have other topics listed?
on July 9th, 2008 at 10:44 pm
great post…thanks
on July 28th, 2008 at 5:06 pm
Yours this article was very much informative. This will definitely helpful for newbies. Thanks again very much for the post.
on August 12th, 2008 at 1:56 pm
Nice article, thank you.
on August 23rd, 2008 at 11:01 pm
I think ad sense are making some lazy bloggers very happy today sitting on the couch and making money online, I should know.. I’m one of them..LOL
on August 25th, 2008 at 10:59 pm
Believe it or not it took me awhile to actually know the difference. I have to admit they’re not named very descriptively. Anyway, thanks for the art