It’s All About the Traffic!
Making sales or any type of income from a website is really all about the traffic. If you’re going to make a sustainable cash flow from any site we have to be able to get that site in front of as many people as possible. Just like in real estate they say “location, location, location”, for a website you could replace that with “traffic!”
It’s really just a numbers game. Here’s an example: Let’s say you make $20 average per sale, but you notice over time that you only convert about 3% of your visitors. Let’s also say that your goal for your site is to make $1000 a week. First of all, you need to make 50 sales a week to make that profit. And at a 3% conversion, you’ll have to get your site in front of 1,667+ people each week for that to happen. That’s the numbers game.
So how do we get the traffic? Well, there are a variety of methods that you’ll want to consider and I’m hoping that the information on this blog - over time of course 
- will help you to achieve that. But here are some of the basic things that you’ll want to consider:
Natural Search Engine Traffic
In other words doing the SEO work to get your site picked up by the search engines and ranked well. It takes a lot of work and will take some time to happen, but if you do things right you’ll see some really good traffic results from being ranked well on the search engines. Most people find the sites their looking for from search engines, so this one is very important.
Pay-Per-Click
If you do a search on most search engines they have two different types of results: the ‘Sponsored Links’ and the regular links. Sponsored links are the people that are paying for the traffic that they get. This is usually done on a per click basis. So whenever you click on one of those sponsored links you just charged that company whatever they’re bidding for that location. There are effective ways of doing this and it is another way that you could get traffic to your site.
Classified Ads and Shopping Sites
Classified sites include sites like CraigsList.org where you can list a free classified for your products to get some extra exposure. Another great way to get some extra exposure would be to list your products on some of the big shopping sites out there like Amazon, Shopping.com, Shopzilla, Google Base, etc. People already trust these sites and by listing your products on them you can bank off their credibility to sell your own product.
Email Campaigns and Newsletters
One of the best ways to do email campaigns is to only email to people that have already requested information from your site. Yes, you can go out there and purchase names from other opt-in lists but its best to market to people that you already know are interested in your product and your site. Start a newsletter for the site and over time you’ll start to build up a good following that you can send mailings to from time to time. Make sure you stick to a consistent schedule for this so people know what to expect from you. Also, its nice when you can throw your newsletter subscribers little bonuses like 5% off an order just for being a member of the newsletter, etc.
There are some other ways of generating traffic out there, but these are the basics that you should be considering first. I know that I didn’t go into a lot of details here. Each week I’ll be giving more and more tips to help you out with different aspects of these, also tips for when you’re building your site, etc. If you have any specific questions on any of these feel free to let me know!
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Don’t forget about social bookmarking and video advertising on sites like Adwido. Social bookmarking is mainly good for SEO linking, but if you can tap into a good network then it can also bring massive surges of traffic. Video marketing is one of the better traffic generation methods in my opinion. Not only are you qualifying people and generating traffic, but you are bonding with your visitors before they even land on your site.
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thank you very much for all those tips , i think they will come in use for me.
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Twitter is also a good thing to drive traffic to your site.
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very informative post. thanks for sharing.
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Excellent article! I have looked at many sites and not come across such a site as yours that tells you what you really need to know about affiliate marketing.
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I am always searching online for articles that can help me.Now I think I have found it now.Thanks a lot.
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We can also try LinkIn as a social network for businesses. In order to effectively maximize our LinkIn memberships, it is better to complete our profile. The more interesting we can make our profile, the better itwill convert traffic to our site. And don’t forget to link to our site and add simple blog application that self-updates everytime we publish new content.
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The real estate market really started something with location, location, location. This applies to all things real estate: housing, apartments, and properties. Just like those things apply to real estate, traffic applies to websites. That’s how important traffic really is for a site. However, you just don’t get traffic, you have to work for it and there are many different ways to do so. Keeping up to date is very important as things change all the time. I have done this for several years now and still things come up that I’m not aware of. Thanks for sharing this article, there were many great points that can help people.
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Social bookmarking and various methods of affiliate marketing can also work wonders for your online marketing campaigns.
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If you are a web-based business enterprise operator, driving website traffic for your web site is usually a key factor to attain the good results that you want it to become,thank you
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There are some other ways of generating traffic out there, but these are the basics that you should be considering first. I know that I didn’t go into a lot of details here.
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PPC are effective ways of doing this and it is another way that you could get traffic to your site.
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