Don’t Forget to Market Your Website!
Marketing your website is one of the most important activities that you will be performing for your website. Let’s be honest: you could have the best darn looking site on the internet, but if you don’t do anything for marketing it won’t matter diddly-squat because no one is going to see it!
My personal definition of marketing a website involves getting your site in front of as many of the right people as you can. Notice the key phrase ‘right people’. That’s why we focus on keywords that are the most associated with our site, so we can get the right people to see it. For example you wouldn’t want to necessarily market a fishing website in the digital camera market, because it’s the wrong group of people at that moment. They aren’t looking for fishing stuff, they’re looking for cameras! Yes, this example is a little extreme because most of the time you can’t do that anyway, but I hope you get my point.
So how do we market a website? Well there are several things that you can be doing. Here is a brief list of things to consider:
- Search Engines - build your natural search engine rankings on good keyword phrases with SEO practices
- PPC - bid on phrases and get traffic that way
- E-zines and Newsletters - usually pretty cheap and you can target newsletters in your industry
- Shopping Sites - list your products on Amazon, eBay, etc. for more exposure
- Banner Ads - not as effective as they used to be, but they do help to create overall awareness of a site
- Off-line Marketing - word of mouth, tv, radio… of course a lot of this would depend on your budget, but it also helps to create overall awareness of the site.
This is by no means an all inclusive list. As far as internet marketing goes, we know that most people try to find what they’re interested in by going through search engines. So make sure you spend some good time increasing your natural rankings. Doing some of the other techniques can help you to increase traffic by increasing your overall internet exposure.
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Hi Dan, you are so right.Traffic is the “position, position,position” of the whole thing. In addition to what you suggest,I have also found since I really started working the directories (at least 10 per day), the inlinks are really starting to build. This is pretty exciting for a new little website.
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Organic rankings can take you 10x further than PPC. really like the look and feel of your site. keep up the good work.
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Hey Jan,
Glad to hear that things are moving along smoothly for you! Keep up the link-building, working on having a variety of links.
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Affordable SEO,
I agree completely. PPC is a good alternative in some cases, but I think that natural is by far the way to go long-term. Thanks for the compliment on the site!
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Hey guys I am really confused you know, you see, I once encountered this blog article about the future of SEO. It said that in 4 years time SEO will become obsolete or dead. Do you think that this is possible?
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Hey Jan,
Grateful to get a line that matters are displacing along smoothly for you! Dungeon upward the link-building, cultivating on-duty featuring a motley of contacts.
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You write good articles，I really enjoyed your post. Thanks for your sharing.
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Organic rankings can take you 10x further than PPC. really like the look and feel of your site. keep up the good work.
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It’s interesting, sounds like you are stating the obvious but an amazing number of people think that “if you build it they will come”. That saying doesn’t apply on the internet. I think to get viral traffic, of course you have to have something great, but I think you need to give the thing a good marketing shove to get it going. Here’s a concept for people to think about - offline marketing of online content. Tons of opportunity there
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