Common Acronyms You Should Know

As you all know, in the online world we use a lot of acronyms to say things that would other wise take a lot longer to say. I’m not talking about things they use in instant messages (IM) like LOL (laugh out loud) and ROTFL (rolling on the floor laughing), but more important acronyms that are specifically associated with online marketing. This is by no means a comprehensive list, but these are at least some of the basics that you should know and be familiar with when you see them:

CPC - Cost Per Click
CPL - Cost Per Lead
CPM - Cost Per Thousand
CPS - Cost Per Sale
CTR - Click Through Rate
ECPM - Effective Cost Per Thousand
EPC - Earnings Per Click
FAQs - Frequently Asked Questions
ISP - Internet Service Provider
PPC - Pay Per Click
PR - Page Rank (Google’s Measure of the importance of a page)
ROI - Return on Investment
RSS - Really Simple Syndication
SEM - Search Engine Marketing
SEO - Search Engine Optimization
SERPs - Search Engine Results Pages
SE - Search Engine
SMO - Social Media Optimization
URL - Uniform Resource Locator (Website Address)

If you have any others that you’re curious about, let me know and I’ll get a definition for you.

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18 Comments

Frank H. CarterJune 2nd, 2007 at 8:56 am

Thank you for the list of acronyms. Some of them I knew, but some of them are new to me. Thank you for the ecomm tips they are a very useful resource. I save them in a file and refere to them when a question arises.

[Reply]

SusanJune 2nd, 2007 at 3:33 pm

Hi Dan,
Thanks for the last 3 posts. Your effort to provide us the information is appreciated.
As you say it is hard and tedious to do what is required to be successful so thanks also for the motivation to get the work done.

[Reply]

DanJune 4th, 2007 at 5:56 am

Frank and Susan,
I’m glad that the information has been helpful. I hope that as the weeks and months go by you will continue to find good, quality information here.

[Reply]

JohnJune 5th, 2007 at 1:47 pm

Hi,
I can’t believe you forgot PR=Page Rank and ROI=Return On Investement
Still a very useful list
:D

[Reply]

DanJune 5th, 2007 at 2:55 pm

Good point John! I know my brain wasn’t completely working when I wrote this list, so thanks for the reminder of these important phrases. I’ll add them to the list right away!

[Reply]

Nancy EichelmannJune 6th, 2007 at 11:41 pm

Hi Dan,
All your information is very informative, especially the acronyms associated with online marketing. I made a copy of them, so if needed, I can look for it from the list. I will continue to look forward to reading the helpful information you provide us.
Thanks,
Nancy

[Reply]

DanJune 7th, 2007 at 5:13 am

Hey Nancy,
I’m glad you found them helpful. This is by no means a complete list, but if you can at least understand these key acronyms it will really help you as you read other thing online.

[Reply]

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[Reply]

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You are right …we use lot of acronyms…it’s good that you have precisely give idea about each and everyone

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Jenifer PushJuly 19th, 2011 at 2:27 am

I am Super bad with acronyms and i am printing out your list and putting it up next to my monitor.

Love the site keep it up

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