Common Acronyms You Should Know
As you all know, in the online world we use a lot of acronyms to say things that would other wise take a lot longer to say. I’m not talking about things they use in instant messages (IM) like LOL (laugh out loud) and ROTFL (rolling on the floor laughing), but more important acronyms that are specifically associated with online marketing. This is by no means a comprehensive list, but these are at least some of the basics that you should know and be familiar with when you see them:
CPC - Cost Per Click
CPL - Cost Per Lead
CPM - Cost Per Thousand
CPS - Cost Per Sale
CTR - Click Through Rate
ECPM - Effective Cost Per Thousand
EPC - Earnings Per Click
FAQs - Frequently Asked Questions
ISP - Internet Service Provider
PPC - Pay Per Click
PR - Page Rank (Google’s Measure of the importance of a page)
ROI - Return on Investment
RSS - Really Simple Syndication
SEM - Search Engine Marketing
SEO - Search Engine Optimization
SERPs - Search Engine Results Pages
SE - Search Engine
SMO - Social Media Optimization
URL - Uniform Resource Locator (Website Address)
If you have any others that you’re curious about, let me know and I’ll get a definition for you.
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Thank you for the list of acronyms. Some of them I knew, but some of them are new to me. Thank you for the ecomm tips they are a very useful resource. I save them in a file and refere to them when a question arises.
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Hi Dan,
Thanks for the last 3 posts. Your effort to provide us the information is appreciated.
As you say it is hard and tedious to do what is required to be successful so thanks also for the motivation to get the work done.
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Frank and Susan,
I’m glad that the information has been helpful. I hope that as the weeks and months go by you will continue to find good, quality information here.
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Hi,

I can’t believe you forgot PR=Page Rank and ROI=Return On Investement
Still a very useful list
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Good point John! I know my brain wasn’t completely working when I wrote this list, so thanks for the reminder of these important phrases. I’ll add them to the list right away!
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Hi Dan,
All your information is very informative, especially the acronyms associated with online marketing. I made a copy of them, so if needed, I can look for it from the list. I will continue to look forward to reading the helpful information you provide us.
Thanks,
Nancy
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Hey Nancy,
I’m glad you found them helpful. This is by no means a complete list, but if you can at least understand these key acronyms it will really help you as you read other thing online.
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[...] Common Acronyms You Should Know [...]
amazed while going through the blog.. wow.. it is a rare blog to be visited by everyone.
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You are right …we use lot of acronyms…it’s good that you have precisely give idea about each and everyone
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Going through your site gives me a chance to recall why I enjoy reading things with so much thoughts. It is nice to know that there are still great bloggers out there that can put fun into knowledgable information. Thank you for your contributions and eagerness to share your ideas with us.
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I am always searching online for articles that can help me.Now I think I have found it now.Thanks a lot.
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Excellent read. I totally agree. You will never learn, if you don’t get out there and try it yourself. Stop listening to other people and start listening to yourself
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Excellent article i am totally agreed with the article writer : )
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An excellent website has lots of useful information that I could not find it elsewhere.
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I am Super bad with acronyms and i am printing out your list and putting it up next to my monitor.
Love the site keep it up
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