SEO Link Analysis FireFox Plugin - AWESOME!

Posted on February 29th, 2008 in Website Tools, Offsite SEO by Dan

A long time ago on this blog I did a few posts about how to use the Google Webmaster Tools to see where your links are coming from and also what anchor text is being used.  I have also talked about how to use the Yahoo! Site Explorer to spy on where your competition is getting their links from.

Well, now you can do both of these things from Yahoo! with the SEO Link Analysis plugin by Joost de Valk.  One of the problems with the Google Webmaster Tools is that you can’t find out a lot about your competition.  But with Yahoo! Site Explorer you could see at least where the links were coming from for anybody.  Now with this cool little plugin you can see not only where the links are coming from but also what is the anchor text of the links your competition has.  There are multiple uses for this, so use your creativity.

Here’s the link to the plugin: SEO Link Analysis

One heads up.  Sometimes when you go to install it, you’ll find that it doesn’t do anything.  If this happens to you, do a right click and choose ‘Save Link As…’ and save the file to your desktop.  Then open the file using FireFox and it will install the plugin.

I hope that helps!

Video: SEO vs. PPC

Posted on November 14th, 2007 in Onsite SEO, Offsite SEO, Marketing by Dan

Web Pro News put out a video (news report) talking about the difference between SEO (Search Engine Optimization, free traffic for good rankings) and PPC (Pay Per Click, Paid Advertising, Adwords/Yahoo! Search Marketing, etc.). I know that a lot of people wonder which they should focus most of their time on. Both of them have their benefits and drawbacks, but both can play an important role in any campaign.

This report has some really good advice from Dana Todd and Jeremy Schoemaker.

Here’s the video!

SEO Book Videos

Posted on October 26th, 2007 in Onsite SEO, Tutorials/Helps, Offsite SEO by Dan

Aaron Wall of SEOBook.com put out some really good videos about various SEO Topics. If you haven’t heard of Aaron or SEO Book, you should check it out. SEO Book is one of the best books about SEO out there, and if you’re looking to dominate the search engines it would be a really good read for any of you.

Here’s the links to the videos so you can check them out. It would also be a good idea to subscribe to his video feed so you can be updated when he puts out any more.

SEO Book Videos

Other Options for Business Blogging

Posted on October 4th, 2007 in Offsite SEO, Marketing by Dan

Sometimes you may find yourself in a situation where you cannot directly attach a blog to your main domain name. For example, maybe you are using a website builder that doesn’t allow you to get access to the FTP side of things, so there is no way for you to add any blogging software. Does this mean that you can’t take advantage of blogging for your business? NO!

In this situation, what you’ll want to do is buy another domain name that is very similar to the regular domain name. For example, if the name of your main domain is SomeBusiness.com, you could get SomeBusinessBlog.com. Here are the benefits of doing things this way:

Link Building

In this situation you can really get a link building benefit. Every time you write a new blog post, use one of your main keyword phrases and link it back to your main domain name. Since you have a separate domain for your blog, each one of these links can count as an inlink to your main site.

Interaction

You can still get the interaction from a blog on a different domain that you will on the same domain. All you have to do is link from your main domain over to the blog. Most people won’t even know the difference when they go over there.

The one thing that you don’t get from doing things this way is the build up of content because you’re on a different domain name. But if you are unable to add a blog to your main site, don’t let that stop you from reaping some of the benefits of blogging.

Should Your Business Have a Blog Attached to the Site?

Posted on October 1st, 2007 in Offsite SEO, Marketing by Dan

When I talk to people about this idea a lot of them ask me something like, “But aren’t blogs just for people that have nothing better to do? I thought they were all junk!” Well, yes, there are a lot of junky blogs out that that aren’t going to do us a lot of good. But what are the benefits to having blogs? Well, part of this answer depends on how you have your blog set up. For this you have two different options: a blog attached to your site, or a blog on a separate domain name. Today we’ll talk about the first option.

Content

The first reason to have a blog attached to your site is for content creation. Search engines like to see that your site is constantly changing. One of the problems with regular website is that they tend to be somewhat static, meaning that they don’t change very often. Well, if you site never changes, why would the search engines need to come back? Having a blog can definitely help with this problem.

Link Building

This is especially true if you have the site setup like blog.sitename.com. There is still some benefit if you have a setup like www.sitename.com/blog, but it tends to be better the other way. Basically, when you add a post to your blog, you should use one of your main keyword phrases and link back to the main site. When you do this you are adding to the links that you have out there, and you’re using key phrases!

Interaction

One of the great things about blogs is that they give your customers a chance to interact with you on a different level. You can use your blog as a newsletter of sorts. It also gives you a chance to perhaps create some good link-bait articles that others will link to as well.

So in short, yes there are many reason that you might want to consider having a blog for your e-commerce website. Blogging is not just for those that are bored. Lots of businesses are starting to get involved in the blogosphere because they’re finding that it can help affect their search engine rankings.

List of Social Media Sites

Posted on September 13th, 2007 in Offsite SEO by Dan

As most of you probably know, there are a whole bunch of social sites out there. Getting involved with these is one way that you can get a lot of social links. If you’ve ever heard of the term SMO (Social Media Optimization), this is exactly what I’m referring to.

I’m going to give a big long list at the end of this post with a whole bunch of these social sites. What you should probably do is before just jumping in and trying to tackle all of them, get familiar with a couple of them and then gradually start to use more. The concept behind each one is usually pretty similar, but you’ll have to play around with them to really get the hang of it. In future posts I’ll go over a few that I use most consistently.

This is in no way a comprehensive list, and if you have any others that you like that you think I should add to this list, let me know!

Here’s the list!

BlinkBits.com
BlinkList
Blogmemes
BlogMarks.net
Blue Dot
BUMPzee!
co.mments

Connotea
del.icio.us
de.lirio.us

Digg
DotNetKicks.com

DZone
FARK.com

Feed Me Links!
Furl
Fleck.com
IndianPad
linkaGoGo
Ma.gnolia.com
mister-wong.com
Newsvine
Netscape.com
PlugIM
ppnow
RawSugar
reddit.com

Shadows
Simpy
Spurl.net
Sphere
StumbleUpon
Taggly

Technorati

Tailrank
ThisNext
Webride
My Web Yahoo!

Creating Links for Article Submissions

Posted on August 30th, 2007 in Tutorials/Helps, Offsite SEO by Dan

One question that I get a lot is, “How do I create a link in my article submissions?” Most article directories do not use a WYSIWYG (what you see is what you get) editor, meaning that you have to actually put in HTML code in order to create a link for your article. So, here is the basic idea of what to do.

1- Write Out Your Author Bio

I would recommend that before you even consider creating any links for your article, you should write the author bio first. This is the final paragraph, sometimes called the “Resource Box” where you put in the little blurb about yourself or your site. Make sure that you use 1-2 of your keyword phrases in this bio so you can turn them into links.

2- Decide Which Page You’re Going to Link to

When you’re doing article submissions, it is a good idea to do some deep linking whenever appropriate. Deep linking is when you link to another page within the site rather than just the home page. This helps you to create a good link popularity for the whole site, not just the home page (I’ll probably talk about this more in a future post).

So once you’ve chosen your 1-2 keyword phrases, go to your site and grab the URL (address) of the pages that are most appropriate for you to link to with those phrases.

3- Create the Link

To create the link you’re going to need a little bit of HTML code. Let’s do an example and say that I am going to create a link for the keyword phrase ‘website marketing’, and I’m going to link it to http://www.ecommtips.com. I’ll break the code down into two parts: what goes before the phrase and what goes after the phrase.

Before the Phrase
What you need to put before the phrase is this: <a href=”http://www.ecommtips.com”> but of course you would replace it with your own address.

After the Phrase
After the phrase you would put this: </a>

So, once it’s all said and done, the code to create a hyperlink will look like this: <a href=”http://www.ecommtips.com”>website marketing</a> when you insert it into the “Author Bio” or “Resource Box.”  But, when the article is published it will look like this: website marketing.

There you go! That’s all you need to do to create a hyperlink for an article submission!

Code Variations

One thing I’ve learned from submitting to different article directories is that different directories like to see the code slightly differently sometimes. Here are some variations:

<a href=”http://www.ecommtips.com”>
<a href=http://www.ecommtips.com>

Notice that the second one has not quotation marks around the address. This is the way that ArticleDashboard.com prefers it. Just use trial and error. The variation I showed you in the original example is the more common one, but every now and then you may need to use this variation.

Happy Linking! ;-)