Build Trust With the About Us Page
Going along with the last few posts I’ve done about some of the different pages you should have in the website, let’s move on to the About Us page. In case you missed it, here are some links to the Home Page and Contact Page posts.
Before we get into some of the specifics for the About Us page, let’s talk about some of the reasons behind having one. Basically, we would hope that if someone comes to the About Us page that they would leave that page feeling more comfortable buying from you. There are two basic ways you can approach this page: personal or company. Let’s look at the pros and cons of each:
Personal About Us Page
The personal approach can be very effective because it helps people to connect with the person behind the site. But if you’re going to do the personal approach you need to be credible in what you’re talking about. Another way of saying this is that if you have a reason to promote yourself, then the personal approach could be a great way to go. Otherwise, go with the company approach.
Company About Us Page
For most people this is the way to go. With the company approach you can talk about the background of the company with things like a mission statement, policies, overall attitude of the company, etc. The key here is to be customer focused. Remember that we want people to feel more comfortable buying from you, not bore them with a lot of details. This page can also be a good place to talk about the quality of your products as well.
One question that a lot of people ask me is if they should mention how long they’ve been in business. Well, if this is your first website or you haven’t been in business for very long, the answer is NO! Imagine going to a site that says “We’ve been in business for 2 months.” Would you buy from that site? Maybe, but it still doesn’t convey the image that we want. So just don’t mention anything about that unless it would help.
Other than that, write what you think is best for the About Us page to give that good, customer focused feeling to your visitors.
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About us pages are an excellent way to let your visitors know what the exact purpose is behind your website. Great article here because About Us pages really do increase visitor trust.
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Adding in a photograph of yourself is also an important aspect for the personal approach, better to show your face so people can relate to you rather than a torso shot without the head, you could even push this further with facing a particular direction and put in an offer or some other important information you want to convey in that direction target as people tend to look in the direction you are facing in.
Quite a clever small tip.
Being totally transparent also goes a long way to building trust.
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Don’t think I really could have said it better myself. Adding pictures of yourself, your office building..etc is also another great way to gain trust from your visitors. You need to make your about us page sound knowledgeable and professional. This is the first place many people will look to get an idea of who it is they are about to buy something from. Great tips from the previous commenter as well!
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