A Small Reminder on Directory Submissions

I may be beating a dead horse with this one, but for some reason a lot of people don’t seem to grasp the concept of submitting to directories and link building in general. We’re not just trying to get a bunch of links. What you need to remember is that we want to get links with appropriate anchor text. In other words, when we build links we want to make sure that we are building links where the actual text for the link (the anchor) is a main keyword phrase.

So how does this relate to directory submissions? Well, when you’re submitting to directories whatever you put in as your title is the text that becomes the anchor for your link on that site. So unless they say otherwise, use a main keyword phrase!

Every now and then you’ll come across a directory that says that you have to use your real website name. That’s ok, go ahead and do it. But whenever you can, use a main keyword phrase instead.

Again, I don’t mean to beat a dead horse, but this is a very important concept to grasp.

Happy Link-building!

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3 Comments

LewisAugust 15th, 2007 at 2:06 pm

I believe this is an often neglected resource for ‘new’ webmasters.

[Reply]

DanAugust 16th, 2007 at 5:09 am

Lewis,
I couldn’t agree more. My big concern is that even those that know about them just use their company name all of the time. Thanks for the comment!

[Reply]

[...] A Small Reminder on Directory Submissions  [...]

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